Proper display of fruits and vegetables guarantees high sales, as shoppers look for the best quality products. This category impacts the shopping basket value and gives physical stores an edge – customers prefer to see, touch, and personally select fruits and vegetables. It’s essential to ensure that the fresh produce display in your store encourages customers to shop more frequently.
At MAGO, we have over 30 years of experience in designing and organizing this demanding area for various store formats in the local market, as well as in Europe and other countries.
THE RIGHT PLACE
The fruit and vegetable area should be situated near the store entrance. This location is not chosen by accident – it’s a marketing technique that increases sales. Customers, upon entering the store, immediately see the “abundance” of fresh products, which positively affects their perception of the entire assortment.
ATTRACTIVE DISPLAY
The stand should be inviting with a wealth of fresh colors and a wide selection of products, so think about an interesting arrangement of fruits and vegetables. Proper product segregation allows customers to quickly find the items they are interested in. A fresh and abundant display of fruits and vegetables encourages customers to make purchases.
APPROPRIATE LIGHTING
Properly selected lighting positively influences purchasing decisions. It also plays a very important functional role, as the right light is an efficient way to illuminate plants in stores to keep them fresh for as long as possible.
DISPLAY DEPENDING ON STORE FORMAT
The rules for organizing fresh product areas vary between retail formats.
Convenience Stores
- Compact, vertical displays;
- Ready-to-eat “grab and go” products;
- Products placed close to the entrance;
- Local and seasonal products with origin information to increase customer trust.
Discount Stores
- Simple and functional displays;
- Economical packaging, or no packaging (bulk sales);
- Clearly communicated price promotions on displays;
- Environmentally sustainable packaging;
- Sections with organic and eco-friendly products.
Hypermarkets
- Large and diverse displays;
- Themed zones, e.g., “local products,” seasonal fruits, “superfoods”;
- Self-service counters for weighing and packaging;
- Carefully designed stands that emphasize freshness and quality;
- Lighting and arrangement that encourage shopping.
- Tastings.
We invite you to contact us – we will gladly prepare an individual offer tailored to the needs of your store. At MAGO, we take care of every detail to ensure that your fruit and vegetable area is not only aesthetically pleasing but also functional and effective.
