In Sofia, the capital of Bulgaria, the largest and most modern store of the Hippoland chain – the market leader in children’s products – has opened its doors. This impressive project covers an area of 1,300 m², making the new retail space the flagship location among Hippoland’s 28 stores.
Modern Store Equipment – Cooperation Between MAGO and PSDS Ltd.
The project was completed in close cooperation with our long-term partner and distributor – PSDS Ltd. Combining experience and know-how enabled comprehensive delivery – from design and logistics to professional installation of shelving systems and product displays in the new Sofia store. Thanks to our many years of collaboration with PSDS Ltd., we continue to successfully expand the presence of MAGO solutions in Bulgaria, supporting ambitious and growing retail chains across the region.
MEGA 15 Shelving System – Proven Quality and Customized Display
The central element of the store’s interior is the MEGA 15 shelving system, characterized by:
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exceptional structural durability,
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adaptability to various product categories,
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high aesthetics and quality of workmanship.
Thanks to the dedicated color scheme matching Hippoland’s visual identity, the shelving perfectly complements the brand character. A special highlight is the customized end units featuring decorative panels with enlarged colorful brick patterns. This visually striking solution creates an ideal space to present seasonal products, promotions, and bestsellers.
NX Mini Shelving – Functionality and Lightness in Product Presentation
In areas where lightweight construction and flexible arrangement are essential, the NX Mini system was applied – a compact, lighter version of the NX shelving series, perfectly suited to modern retail spaces. NX Mini enables:
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creating stable, attractive shelving installations even under heavy loads,
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clear presentation of larger products such as strollers, cribs, and car seats,
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optimal use of retail space while maintaining a light, open form.
These solutions meet the needs of contemporary retail, where functionality and high-quality product display go hand in hand.
Home & Deco – A New Standard in Children’s Store Equipment
The project also featured proven solutions from the extensive MAGO Home & Deco portfolio, designed to support modern retail concepts. Aesthetic, functional, and modular solutions help build a unique shopping experience and highlight Hippoland’s wide assortment of children’s products.
MAGO – Supporting the Development of Modern Retail Across Europe
We are proud that our store equipment systems contribute to the growth of strong and recognizable retail brands across Europe. Modern shelving and display solutions from MAGO help create shopping environments of the highest standard – customer-friendly and optimized for sales.
Feel free to contact our team to learn more about how MAGO shelving systems can elevate your retail space – from children’s stores and Home & Deco concepts to grocery and specialty shops.