We have completed another successful project. This time, we have realised a GO SPORT store with a surface of 1046 m2 at a newly opened shopping centre in the Warsaw Młociny. The store of the French brand has been opened in an entirely new arrangement. The latest concept is part of the company’s long-term strategy and its task is to reach new customers and young people.
The presence of clothing has changed. Care for aesthetical details and pleasant lighting were put to the forefront. The minimalistic design of the store not only emphasises the qualities of the assortment, but also the new Client First strategy – transparent communication on the market and recognisability of the brand. The Store at Młociny Shopping Centre has been designed in accordance with new concepts which are aimed to improve the exposition of products and creating an atmosphere favourable to shopping. Almost all elements manufactured by MAGO have been finished with clear varnish, emphasising the welds, cuts and the like formed in the manufacturing process. This was our first implementation in which we have applied clearcoat on such a large scale.
We have managed to achieve a very interesting and at the same time aesthetic effect. ‘Raw’ steel has perfectly fit into the store design set out by GO Sport.
Thanks to the care for details in the arrangement, proper lighting and a modern interior, shopping at the newly-opened GO sport store will be pure pleasure.